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Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

First reported 9 Oct, 03:36 UTCUpdated 2d ago4 sources

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2 left · 1 center · 1 right · Full breakdown

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its…

Excerpt from The Guardian

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How outlets on each side framed it

From the Left
Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its…

From the Center
Adidas sues Australian label White Fox over four stripes design

The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.

From the Right
Adidas sues popular Aussie brand White Fox over its four-stripe design - arguing it is too easily confused with sports giant's trademark three-stripe look

The sports giant has long been known for its vertical three stripes on their clothes, but the fast-fashion Australian label (White Fox pictured) has launched trousers with four stripes.

Full coverage

4 outlets — tap a headline to read it at the source

  1. BBC NewsCenterGBVery high factuality
    Adidas sues Australian label White Fox over four stripes design (opens BBC News in a new tab)

    The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.

  2. The GuardianLeftGBHigh factuality
    Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding (opens The Guardian in a new tab)

    Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Get our breaking news email , free app or daily news podcast Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its…

  3. The IndependentLean LeftGBMostly factual
    Adidas sues Australian label White Fox over ‘deceptively similar’ four stripes design (opens The Independent in a new tab)

    Adidas alleges White Fox has ‘intention to trade off our reputation’

  4. Daily MailRightGBMixed factuality
    Adidas sues popular Aussie brand White Fox over its four-stripe design - arguing it is too easily confused with sports giant's trademark three-stripe look (opens Daily Mail in a new tab)

    The sports giant has long been known for its vertical three stripes on their clothes, but the fast-fashion Australian label (White Fox pictured) has launched trousers with four stripes.

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